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4/20/2017 8:26:42 AM
Associate Director, PR & Publicity - Special Projects
 Employer     : WE
 From         :
 City         : Toronto Job type:  Career
 Region       : ON Hours   :  Full-Time
 Country      : CA Duration:  Permanent
 Deadline     : 6/18/2017
 Education    : University or above Experience:  2 to 4 years  
 Salary       : TBD
 Description  : WE is a movement that brings people together and gives them the tools to change the world. Our vision is to shift the world from “me” to “we.” Our mission is to empower all people to change the world, locally and globally, achieving transformative outcomes for themselves and others.

WE is seeking an experienced and hands-on leader to act as Associate Director of Public Relations for Special Projects within the Public Relations Department. The incumbent will report directly to the Director of Public Relations, acting as an ambassador for the organization. The individual will oversee the creation, execution and success of strategic public relations plans, working closely with WE co-founders, executive members and senior leadership teams to ensure organizational priorities are achieved. The candidate will approach this role with a top down approach, and manage projects from inception to execution.

This individual must be passionate and committed to the core beliefs of the organization—the Philosophy.

The position is based out of WE’s office in Toronto (233 Carlton Street).

Your Impacts:

Plan and execute Canadian, U.S. and international media strategies in relation to WE’s special projects
Grow brand awareness in the U.S market through proactive public relations
Create and execute communications plans
Top down implementation to drive results: from ideation and direction to execution of plans
“All hands on deck” approach to PR – no job is too big, or too small
Work with partners where applicable for special project initiatives
Manage all special project media relations activities and ensure goals and targets are being met per initiative and per market
Foster and grow the WE brand through local and national earned media opportunities
Write and finalize press materials for special projects including but not limited to: press releases, key messaging, advisories, pitches, etc.
Event management and execution for both small and large scale events including press conferences, red carpets, youth-focused events, and partnership events and announcements
Administer the highest level of quality control
Available for work evenings and weekends where necessary
Coordinate, prepare and facilitate interviews with WE spokespeople and ambassadors

What your bring:

4+ years of experience working in public relations
Experience in and proven understanding of successes in media relations
Strong relationships with media across Canada; relationships with US media a plus
Capable of demonstrating strong diplomatic and critical listening skills
Extremely organized with the ability to multi-task in a fast-paced environment with tight deadlines
Superior verbal and written communication skills with the ability to articulate in a clear, concise and compelling manner
Intuition for interpersonal relationships and relationship building
Extremely proactive with the ability to provide prompt follow through on projects
An organized self-starter, with the ability to work well both independently and as a team
Ability to accept specific direction, with an outstanding work ethic
Positive, enthusiastic, presentable and comfortable speaking in front of large groups
Bachelor’s degree preferred in Communications, Journalism, English or PR-related discipline and/or relevant experience in the field
Proficiency with electronic communication, computing, and other systems that comprise the modern working environment

What makes us unique…

Social entrepreneurs Marc Kielburger and Craig Kielburger co-founded WE and WE Charity (formerly Free The Children) 20 years ago and have grown it into a family of organizations, including WE Day and ME to WE. WE Charity was among the first organizations in Canada to turn philanthropy on its head by creating a legally distinct social enterprise, ME to WE. Through the social enterprise, 50% of the profits support WE Charity, while the rest is reinvested in the social enterprise.

We are an equal opportunity employer committed to diversity and welcomes all interested parties to apply. Accommodations are available on request for candidates taking part in all aspects of the selection process. We sincerely thank all those who apply, however only those considered for an interview will be contacted.
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