About Atlantic Shield Insurance & Financial Inc.
We are a local Canadian company that has access to the largest insurers in the industry enabling us to provide our clients with the highest level of service and selection. At Atlantic Shield Insurance & Financial Inc. We have the tools to provide our clients with all ranges in coverage and budget requirements. Our goal is to ensure our client's personal and professional needs are protected.
Atlantic Shield is looking for digital marketing professionals who has knowledge in digital front-end applications and software to help the company develop, implement ,track and optimize our digital marketing campaigns across all digital channels. As the Digital Marketing Manager at Atlantic Shield, your goal is to reach business objectives and maximize the company’s ROI by precisely market our company’s products to the target customer segments through digital channels, and to enhance customer experience by improving our digital front end applications.
Job Duties
We are looking for an experienced data professional with a passion for leveraging big data analytics to drive strategic decision-making in the insurance industry. As our Data Manager, you will play a key role in providing smart decision-making support to our management team. Your responsibilities include:
Lead the design, implementation, and management of our data warehouse to ensure the efficient storage and retrieval of large volumes of data.
Utilize advanced big data analytics techniques to analyze our client profiles, market trends, and other relevant data to provide actionable insights for strategic decision-making.
Collaborate with cross-functional teams to develop data-driven marketing strategies tailored to specific client segments and maximize customer acquisition and retention.
Manage and maintain customer data within the CRM system, including data entry, data cleansing, and data deduplication to ensure data integrity and accuracy.
CRM data with other systems and databases, such as marketing automation platforms, ERP systems, and e-commerce platforms, to ensure data consistency and synchronization across the organization.
Develop and generate reports, dashboards, and data visualizations to provide insights into customer behavior, sales performance, and marketing effectiveness.
Establish and enforce data governance policies, standards, and procedures to ensure compliance with data privacy regulations and protect sensitive customer information.
Identify opportunities for process improvement and optimization in data management practices, systems, and workflows to enhance efficiency and effectiveness.
Qualification and Skills
Bachelor or Master degree in Computer Science, Data Management, Statistics, or related field.
3 to 5 years of proven experience in big data analysis, data warehouse creation, and management, preferably in the insurance or financial services industry.
Proficiency in SQL, Python, or other programming languages for data manipulation and analysis.
Strong analytical skills with the ability to interpret complex datasets and extract actionable insights.
Experience with data visualization tools such as Tableau or Power BI.
Excellent communication and interpersonal skills, with the ability to translate technical concepts into actionable recommendations for senior management.
Demonstrated leadership abilities with a proactive and results-oriented approach to problem solving.
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